Have you put your print newsletter online yet? Many people do this. The easiest way is to create a PDF file of your newsletter and post it on your website. But that doesn’t make it an effective donor communications tool.
The Nonprofit Communications blog has some help when it comes to newsletters:
1. Sending a PDF of your print newsletter out as an attachment to an email list is NOT an email newsletter.
2. Not everything you included in your print newsletter will be right for your email newsletter.
3. Consider a more personal tone.
4. Decide on full text, teasers, or a combo.
5. Prepare to spend lots of time on … subject lines, headlines, and subheads
6. Use an email newsletter service.
7. Include a sign-up box to your website.
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