Here’s this week’s Carnival of Nonprofit Consultants. (If you’re new to the Carnival, it’s a summary of some of the bes
t recent posts from nonprofit bloggers.)
Jeff Brooks at Donor Power Blog has a great post about how poor service destroys your reputation. “Your programs are effective. Your organization is well-known and untainted by scandal. Your administration and fundraising ratios are admirable. Your brand is strong and your marketing good. But your name is mud among your donors. And you don’t even know it. How can that be? Sloppy service.”
Nancy Schwartz at Getting Attention! writes about getting attention during the Presidential race. “The candidates are media hogs (by nature and intent) meaning it’ll be harder than ever for your nonprofit’s conversation to flourish. The core pushback strategy I recommend is connecting with your base and other stakeholders where they are.” She offers 4 ways to turn the spotlight on your organization.
The Connection Cafe has a great post about Developing Philanthropic Children. “Since they’re paying attention to our lead, I think the key to raising a giving child starts with being part of a giving family.” The post has some great ideas for getting kids involved in giving.
The Everyday Giving Blog has a good post about the use of multi-channel communication. “Now and in the future it is going to be critical that nonprofit organizations use multiple channels of communication to reach their target audience…There are many people who are not hearing about your cause and organization because the message is not reaching them. Consider expanding your marketing to include some additional channels of communication that you are not using today.”
The Cause-Related Marketing blog has a good post called Keep Artsy Creative Directors Away from Your Cause-Related Marketing Campaigns. It’s a great case study of an ad that lost some of its impact because of its focus on artistry instead of fundraising.
Keep track of the Carnival of Nonprofit Consultants, no matter which blog is hosting, by subscribing to the Carnival feed.
Thanks for posting the Carnival, and especially for the last item, “Keep Artsy Creative Directors Away…”
But just wanted to let you know that the link to that post isn’t working. The link to Cause-Related Marketing *is* working, however.
Thanks Sandy for the post about the Carnival of Nonprofit Consultants. I agree with Maryann about the last mention of the Artsy Creative Directors and have published a alternative point of view over at my blog. Yes I am a creative director of course, but I see where the agency was headed with this piece.
Thanks John. I think different points of view are always a good thing! –Sandy
Great list! RE: how poor service destroys your reputation, what i’ve found is that non-profit ED’s and management become a small circle in each city. Negative word-of-mouth can be damaging in a geographic based company.