This week, I’ll be posting ideas to help you get the word out about your nonprofit organization and your fundraising events. After all, people have to know you’re there before they can give to your cause, right?
Let’s start with some basics.
First, put some thought into what message you want to get out and what you want people to remember. Keep it as simple as possible. If you’re trying to raise awareness of your organization, you really want to zero in on the main point of your organization.
Create a simple fact sheet with the who, what, when, where, and why. Stay focused on your reader and why they should be interested as you prepare the fact sheet. It’s easy to get too focused on small details here. Remember to keep your eye on the big picture.
Once you have your information ready, here are some strategies for getting the word out:
- Send out a press release to the local media (Read more about working with the media at the Nonprofit Marketing Guide)
- Send information to local companies who support you and ask them to post it in their breakroom or put it in their newsletter.
- Ask local churches that support you to include the information in their bulletin or newsletter.
- Post the information on your website, blog, and/or Facebook page.
Where have you “put the word out” that has worked for you? Click on the “comments” link below and post a note to let us know. I’d love to hear from you!
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