What stops fundraising success? Enter the contest and find out!

Contest this week!!

What keeps you from being successful in fundraising?

Lots of things can get in our way of reaching our goals and I want to know what stops you from raising the dollars you need.

  • Don’t have enough donors? 
  • Don’t have a plan? 
  • Poor execution of plan? 
  • Just get scared? 
  • Something else?

Post a comment here and share with me what keeps you from being successful in fundraising.  I’ll be choosing the best answers and sending the winners a copy of my book Fundraising Buffet.

Be sure to post your comment this week.  Contest ends on Friday.

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Comments

  1. For me, it is too much to do, too little time to do do it all. It is so easy for me to lose track of time doing things with hard deadlines, like events and grants, that I run out of time to work on major donors, planned giving, online giving, monthly giving program and evaluating the current fundraising plan. Sometimes it is nice to get that instant gratification of submitting a grant or promoting an event that I forget how important the other things are to the health and longevity of the organization. That’s what gets in my way.

  2. I don’t want to “pester” my donors, want to make sure I can offer some sort of concrete service or product in appreciation for their donation. There is a fear factor present when I compose a donation letter. Plus, money is extremely tight, so actual physical mailings are a real challenge with regards to printing and postage.

    I’m also trying various ways to fundraise without dipping directly into wallets, such as ink cartridge recycling; getting companies on board to do this seems like a lot of work, most are strangely skeptical of this or don’t follow through with a collection box, etc. I’m trying drop-boxes at various locations around town, as well as cold-calling companies in the area to see how to make this program work for them, with regular pick-ups and maybe a write-up in the papers to thank them. Other than that, I’m stumped!

  3. Kim Clougley says:

    One of the biggest challenges I face is lack of support from fellow volunteers. I have a huge database of potential donors, but doing all the soliciting myself is tedious. We have 150+ volunteers, but it seems no one wants to help with the “behind-the-scenens” stuff.

  4. We have a great cause and everyone agrees that mental health counseling is a “good thing” but while our satisfied customers might be our best donors, we consider it unethical to try to tap this group. After all, many people don’t even want others to know that they received counseling – getting a “satisfied” testimonial is not easy. Add in the fact that we are supported by churches (who recognize the need for counseling) and so are faith-based and I sometimes feel like a pariah/leper. The people we are helping most do not necessarily want to publicly admit their support which makes marketing for this organization a real challenge.

  5. Currently what stops my fundraising success is a clear strategic plan and case for support. We are an organization at a cross roads and there is a real need to evaluate current practices and determine if they are helping us or hurting us. How can we move from maintainance mindset to a growth mindset? As the development director, I have influence and can ask the questions, yet at the same time it is up to the board and the director to move the strategic plan and determine the goals.

  6. Julie Condy says:

    As the Executive Director and lone staff member of a small youth arts organization, I spent most of my time with programming which fortunately is a children’s theater so we do bring in revenue. While I have learned much “in the trenches,” I don’t have fundraising expertise per se (my background is as a performing artist/instructor) and have not located board members or volunteers who are fundraising saavy and I feel as though we keep spinning our wheels. Our programming is excellent and runs itself but there is a lack of funding for operations and staffing. Since we are a children’s program, our volunteers last as long as their child takes part in the program. I have limited time for grant writing which is frequently successful but once our programming starts up there is no time for that. We have never lauched any type of regular fundraising campaign simply because I cannot handle the extra workload. On top of that I live in an area that is still recovering from a huge man-made disaster and have an hour long commute to the theater which I didn’t have prior to the catastrophe. I keep doing what I’ve been doing and getting what we’ve been getting which is a program that the kids LOVE with limited community support.

  7. I would love to be able to know how to network properly. I would like to find sponsors but we are not big consumers. So how is this done.
    We are hoping to break a world record to raise awareness of our issues on World Aids Day. I need to be shown how to network for this.

  8. Gary Offerdahl says:

    I find that getting bogged down in “tradition” is a huge blockade to stepping up fundraising efforts.

    Many times have I run into the statement “It’s our tradition to do this” or “We’ve always done it this way.” And then in the same breath, the frustration that we can’t raise more money is expressed.

    Doing the same thing , the same way, over and over, and yet expecting different results is not going to improve the situation at all. However, change is a very uncomfortable thing for people. Trying to get your administration, board, etc., to accept any change is a challenge that is not easily overcome. When there is a possibility that you might NOT make as much as before, people retreat into their safe zone — familiarity and tradition. And you can expect to have the same results as before. You can count on that amount coming in, but it is still not enough.

  9. Donald Cass says:

    As one of only two employees running a humane society that handles three to 4 houndred dogs and cats each year I find lack of time to be the biggest obstacle to raising necessary funds. I have to do all the book work, writ grants, find funders, maintain the property, answer the phones, etc., etc. On my desk right now I have letters that I am getting ready to send to businesses requesting donations for our annual dinner and auction. There is also a list of grants that I must prepare and letters to go out to perspetive corporate sponsors. There just doesn’t seem to be time to do it all yet we really need the money. Maybe I need to discover a way to set my priorities.

  10. We probably have two areas that slow down our fundraising. First of all, we spend too much time on the small annual fundraisers that we know will work, but only bring in limited amounts of money. We should be spending more of our time introducing ourselves to local businesses/foundations and forming lasting relationships with them. That leads to the other area in need of more attention. We should include and encourage our board members to make the initial contacts and help them communicate our needs to the grantors. The board members of the non-profit usually have a “louder voice” when forming these relationships with the business people of the commmunity. After that relationship is formed, we need to spend more time seeking and writing grants to bring in the “real money”

  11. Joan Duncan says:

    We live in a small community and though the community supports us, we do not have a backdrop of large donors to ease the constant necessity of funding. Our Animal shelter is also four times the size of other communities per capita so we are doing a lion’s share with a kitten’s allotment (or something like that!).
    thanks for this opportunity!

  12. Amy condit says:

    What keeps me from being successful in fundraising is lack of a strategic plan (can’t fundraise when you don’t know what to fundraise for), no understanding that development work is not a “SILO”—that it involves everyone from the Executive Director, Board, and staff to help with fundraising efforts. When all the principal players in a nonprofit think that now that they hired a professional fundraiser “that one person” will raise all the money, they are sadly mistaken. The fundraiser does not have the “cache’” in the community to recruit new board members or raise money from peers. Also, not being able to state what makes an organization “stand out” as best among similar nonprofits, or having information from program staff about how the programs make an impact on the community, or outcomes/evaluative tools to show that donors’ money is being used to create good results. As a colleague said in one of the above posts, unless everyone in the organization is committed to doing their part to create/implement change, there is much resistance to change. If individuals are not educated in what development is, not interested in being educated, and feel it is the job of 1 person, then it’s a Herculean task for the development person to make a change—which will be met by much institutional resistance. Lastly, being a one person development shop–where you are doing fundraising work, administrative work that supports the fundraising efforts, and other “catch-all” work assigned to you where there is no-one else to do it (human resources, staff recognition projects, website development, etc.) does not leave enough time to do a solid job as a fundraising professional.

  13. Obstacles to fundraising are board members who don’t think it’s their responsibility and volunteers who are willing to donate an hour or two of their time at an event, but do not want to be the Chair or Coordinator for the entire event. It then falls on the same two or three people every year who get burned out.

  14. Jess Myers says:

    Despite having an amazing and unique animal shelter, ultimately I believe it is a lack of resources that hurts our fundraising efforts: no volunteers, no time, no money.
    We do not have enough volunteers to put together or help with the fundraising programs. Or we run into an even bigger problem of volunteers offering to help, but never following through. This leaves a huge burden on those volunteers that are still left helping.
    Then for those volunteers that can help, they are restricted on the amount of time they can help due to their full time jobs and other personal commitments. Often due to the lack of volunteers, those that do volunteer quickly get burnt out and move on because there is too much for them to do.
    And finally the lack of money. We do not have enough money to hire staff to work on fundraising projects. So we must rely completely on volunteers; which brings us back around to the first obstacle. Plus because of the lack of money, it takes more time and energy from volunteers to become creative in ways to cut costs from fundraising activities in order to give the animal shelter the largest gain.

  15. Carol P> says:

    Not having a website; being a committee of one for events and fundraising; potential users of our services “can’t wait ’till someone does that” (builds a dog park) – read, “we want it done, but don’t want to actually help directly or indirectly (like going to city meetings).” I really love our mission (advocating for the development of more dog parks in our area), but I can’t be the only one to organize things, come up with fundraisers and run them… and I HATE begging. I actually had to threaten cancelling a very-well attended event because not enough people would step up as volunteer staff. ARRRGGGHHHH!

  16. Brenda Hook says:

    I am the director/manager/administrator of a “clinic for the working poor”. We provide health care to people who would otherwise either go without care or end up in the ER without money to pay the hospital bill. Our biggest obstacles seem to be a lack of time on my part and a lack of willingness on the part of most of the board members. We have several board members who are very passionate about our mission and have their “elevator speech” available at all times. We manage to survive because we slowly are building our donor base of small, regular gifts. However, major gifts are a very real problem. Our most significant benefactor passed away a couple years ago, and we have not found a replacement… or even several replacements who can cumulatively fill that gap. In addition, I am now battling the “stinkin’ thinkin”/poverty mentality with the board. I’m more of a Pollyanna, myself! However, at the moment, I’m teetering on burnout, which makes it difficult for me to convey passion or a “rah! rah!” cheerleader attitude!

  17. Tamra Taylor says:

    The lack of a “donate now” button on our website hinders our fundraising abilities. We have to make it easy/convenient for our donors and keep up with technology.

  18. While I feel I have all the training and expertise needed to bring in the donations and grants, I just don’t have the time to cover everything that I need to cover!

    As the sole being in the development “department”, I can’t believe how much time is spent reporting to my supervisor and following up on requests for input/information from program staff. I think the reason for the constant reporting is that I don’t have any buy-in with the Board and do not attend management meetings. Those two things alone could increase my productivity.

    I don’t get any sympathy, just “it’s part of your evaluation, so you need to get it done”.

  19. Dana Camacho says:

    The thing is, I feel like I’ve been in the fundraising biz long enough to know the basics and to execute them well. We have a carefully crafted message, we communicate effectively, we acknowledge promptly and often, and we strive to build real relationships with our donors. All of the gloom and doom about the economy is really bringing us down. Since the corporate sector was hit hard, the 50% of our funding that we get from corporations was hit hard too. The individual donors we have – all periodontists – are having to lay off office staff they’ve had for 20 years because they can’t book their appointments to fill the week. People are hurting financially, and I feel like the best thing we can do at this point is continue to build on those relationships. I’m focusing on more donor intimacy, more personal thank-yous to those who are able to give, and walking a fine line between empathizing with peoples’ situations and dwelling on the sorry state of things. And reminding people that bequests are an easy way to help without any immediate financial outlay!

    Finally, since we’re all stuck in this pessimistic rut, our volunteers don’t want to ask anyone for money, because they’re all convinced this is such a bad time to ask. Motivating those volunteers to action is a big hurdle for us.

  20. More than anything else I believe the answer is ADVERTISING….or actually the lack of it. We’ve had some great ideas and actually some great fundraisers, but I don’t believe we’re good at getting the word out. Newspaper ads are too expensive and have to be run more than once to be effective, making and printing flyers is expensive but more doable, but just getting flyers out is where we drop the ball. I can’t run all over the county posting flyers and just don’t seem to have enough help to do it. I’m away for the winter right now, but have an idea I’d like to try when I get home. I’d like to have an advertising plan where we have one volunteer assigned to a certain town in our rural county. It would be their job to post 10-20 flyers for every event we want advertised. Getting better coverage and getting it out early should help make our fundraisers more successful. If we can get flyers out into locations where sooner or later almost everyone in that town will see them, I think we have a good shot at increasing our participation.

  21. Marte Cliff says:

    As a formerly active participant in a local non-profit and a presently active fundraising copywriter trying to help small non-profits, I definitely agree that most groups don’t have the manpower they need to really get things done.

    They have plenty of members who want to dictate how things are done – but not enough members willing to actually do the work. This appears to be a universal problem.

    I also agree that all non-profits need a website – one that’s easy to navigate, clearly shows how the group spends money to make something better, and has donate buttons on every page. That is so easy with pay pal that there’s no reason not to have it.

    That said, I see the biggest problems as: 1) Fundraising letters that focus on the group and “I need” rather than on the donor and what they’ll get out of it when they contribute. Not inviting donors to feel like a part of something.

    2) Not mailing often enough, not sharing enough success stories, and not actually ASKING for the money, help, etc.

    3) Not keeping an up to date database of donors, past and present.

    4) Not getting behind members who want to try a new fundraising event – or worse, squashing their ideas before they’ve been fully considered.

    5) The REALLY BIG one – not sending Thank You notes immediately after a donation. This one oversight can put a group in the continual loop of trying to find new donors to replace the old ones. If you don’t say thank you, why should they give again? They shouldn’t, and most won’t.

    By the way, those thank you’s should also go out to people who donate time and energy – or space for your event – not just those who donate money.

    One last thing – I have observed our local group now for 7 years, and I see a continual turnover of volunteers. They start out enthused and ambitious, but soon the negative influence of a few board members, a few back-biting gossips, and a few critics, cools the enthusiasm. And then they’re gone.

    Volunteers need to be trained (to avoid all that criticism they get because they didn’t know what they were doing) and then they need to be appreciated – even if they make a mistake or two.

  22. I started in January and before me there was no development department to speak of, whatever came in came in. Now I need to start a program that will fund a new Urban Education Center. Grants seem to be the popular idea of the committee and we will try that avenue, but individual and corporate donors will need to be found and I am development. Sometimes I feel I am going in circles, researching, creating plans, attending programs to learn more ideas on how to be successful. I need to touch base with the current donor base, but I will need more than that. I am hoping what I read, people are more apt to continue to help organizations that help marginalized children, which this will do by instilling a desire to learn and to show families how to succeed. There are days . . .

  23. Sarah E. says:

    I have to repeat what my sisters and brothers have said: not enough time! I am excited to say we have just hired a half-time business manager at my organization and I have high hopes that I can do a job I’m proud of when I don’t have to do the books as well.

  24. Gianni Capp says:

    I need help, and I need it rather expeditiously. I have been trying to fund a project myself, and it is not having the charitable affect I had planned. Briefly, my mom past several months ago and I am her only son. I am therefore in charge of her small estate. The most significant is a one-family home that has a very small mortgage left. I was originally going to sell; however, while having some friends help me clean out the house a rather melancholy topic arose. Some of my friends asked if they could stay in the house. I knew the reason why. They were both out of work, and were unable to sell their home because of the economy.
    I was rather excited to do this for my friends and his family. A week later, another request came along. Again, I had no problem with the request, and this time, tears actually flowed. Tears knowing how many of my friends were losing everything, while I also out of work did not have the overwhelming concerns of a family. Anyway, while sharing our nightly dinner, I had the idea to lightly fix the house and continue supporting these families.
    I started with the small and obvious first. I wanted the families that stayed to feel secure and safe, and I wanted them to have a sense of space. Of course with any kind of home improvement, it does not stay small for long. Granted the labor is not a problem as everyone at the house is more than willing to do a full days work. The problem I am foreseeing is financial.
    I know this is probably way off topic for this blog, but I figured with the information on fund raising, I felt assured someone would be able steer me in the proper direction. My two key variables are time; I am leaving the state in June for employment reasons and a total of one hundred and sixty thousand dollars. For that amount, I will be able to complete the plans suggested by the families and put loosely planned by the engineer.
    In short, I apologize for the long-winded introduction. I however, cannot discuss this topic without excess enthusiasm and child like eagerness. Regardless, I am open to any suggestions, comments, and criticism, but please, keep the latter to a minimum. I don’t care if I fail. I have done so many times in my life., but failing on this project means families, and now friends will have to worry about something no one should have to—that is, how to tell their kids that they do not have a place to sleep.
    A brief note: I have already tried the loan route. Apparently banks, even ones that are failing themselves, do not like to lend money to people who are not working. Hmm. Go figure! Thank to all.

  25. admin says:

    Gianni,

    Yep, you’re right that you’re a little off topic. Sounds like you’re trying to pay for improvements to the house and also pay off the mortgage. Without a 501(c)3, many of the ideas on this blog may not be helpful to you. You might think about asking a local church to help out – maybe a large spaghetti dinner or a yard sale would generate some money. Unless you find an angel who will give you that much money, I don’t know of a way to generate that much money in a short period of time. Good luck with whatever you decide to do!

    Sandy

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