When it comes to donors and especially special events, it’s always a good idea to exceed their expectations.
I attended my niece’s graduation at Whitewater High School in Georgia this past Friday. With over 400 students to graduate, I was expecting a long, dull evening. What I got instead was a thrilling experience! Four military fighters flew over as the school band finished the Star Spangled Banner. The entertainment was incredible (they have some very talented kids!). And the end of the evening was set off with fireworks.
It really made me think about how nonprofits give donors a good experience. What do we do to go above and beyond expectations? What do we do that sets people talking, creating incredible word-of-mouth publicity for our organizations? It’s not usually hard or expensive to do, but it does require some thought.
I challenge you to make your next event memorable for your attendees and your donors. Come back and let me know how it goes.
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