In the latest issue of Fundraising Success magazine, Editor Margaret Battistelli has a good column on using social media. One point particularly sticks out at me and I wanted to share it with you.
She writes “The people who connect to your organization’s pages certainly don’t need to know what kind of potato chip you would be. But I’d bet they wouldn’t mind hearing from you more, rather than just from your organization. It might just be in the language or tone of your messages – “we” or “I” vs. “the ABC Organization.”
This is such a valid point. Sometimes we get so focused on make our organizations appear professional that we strip the personal touch right out. When connecting with people through social media, it’s the personal connection that counts. Be yourself and share about your nonprofit’s work through your eyes.
Got a success story to share about how you’ve connected with people using social media? Let’s hear it! Click on the ‘comment’ link below and tell us what’s working for you.
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