If you’re trying to raise money from donors, you must communicate with them. Donors are people with interests and feelings – not ATM machines or wallets. And to build relationships, we must communicate.
Have you ever had a friend who only called you when they wanted something? Not much of a friendship, is it? You might fell taken advantage of or used. Yet that’s how so many nonprofit organizations treat their donors.
Remember that friendships are about give and take, not take, take, take. You must share information and success stories with your donors so that they know what you’re doing with their gifts. The sharing of info builds trust and affirms to the donor that they made a good choice to invest with your organization. Otherwise, you’re just a moocher, taking everything you can from your donors and not giving anything back.
A well-done print or email newsletter can accomplish most if not all of these objectives with your donors. Starting next week, I’ll be leading a 3-part webinar series called “Secrets of Successful Newsletters.” I’ll be sharing with you exactly what you need to do to put together a newsletter that your donors will actually read and respond to.
Get all the scoop or register at http://getfullyfunded.com/secrets-to-newsletters.
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