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Involve everyone in fundraising

September 28, 2011 By Sandy

Whether they know it or not, everyone in your organization is part of the fundraising process.  So you may as well be purposeful about involving them.

From the person who answers the phone to the volunteer coordinator to the person on the front lines, everyone interacts with the public at some point.  This interaction gives an impression of your organization.  If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes.  If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially.  Put yourself in the donor’s shoes – how does the overall attitude of the nonprofit’s staff affect your interest in giving?

Train your staff (and volunteers) to look at everyone they interact with as a potential million dollar donor.  It’ll shift their perspective for the better!


Got a great fundraising tip??  Share it here for a chance to win a Kindle.  It’s just part of the launch of my new book “Get Fully Funded:  How to Raise the Money of Your Dreams.”  Catch all the launch party details at www.getfullyfunded.com/launch-party.

Filed Under: General Fundraising, Get Fully Funded

Share your favorite tip and win!

September 27, 2011 By Sandy
kindle

Hopefully you’ve heard that I’ve got a little something special happening this week!  On Friday, we’re launching my new book “Get Fully Funded: How to Raise the Money of Your Dreams.”  It’s going to be a day-long virtual party, with events happening all day, all over the web.  Check out the Party Launch page at http://getfullyfunded.com/launch-party/.

Tips, tips!  Right here on the Get Fully Funded blog, we’re collecting tips this week.  Share your best fundraising tips by clicking on the comment link and sharing what works for you.  On Friday, I’ll choose the best tip and give away a Kindle to the winner!  You’ve got plenty of time to think about your best tip and share it, but don’t wait too long if you want to win!

Filed Under: Special Events

What it takes to be a successful Fundraiser

September 25, 2011 By Sandy

Becoming a successful Fundraiser isn’t necessarily easy, but it is simple. I’ve done it and I’ve coached many, many people through it.

The nonprofit clients I work with privately see results within the first few months. Here’s what they do to be successful:

  • They take ACTION and implement the steps of the system.
  • They get really good at telling their story to lots of people.
  • They create a written plan for fundraising.
  • They get out there and spread the word about their cause.
  • They learn how to say “no” to things that don’t help them raise money.
  • They work smarter, not harder.
  • They create systems to make their work easier.
  • They develop deep and lasting relationships with key supporters and donors.
  • They create diverse revenue streams from a variety of fundraising strategies.
  • They thank every donor, every time, and do a fantastic job of it.
  • They track where their fundraising dollars are being spent and where the most money is being raised.
  • They regularly review their fundraising plan and make adjustments as needed.

The most important thing they do?  They take ACTION.  They do.  They implement.  They don’t sit around and think too long or suffer from analysis paralysis.  They try things out.  And they get results.


Want to get results too?  Join us this Friday, Sep 30 as we launch my new book “Get Fully Funded.”  Get the details for the day-long party on my website at www.getfullyfunded.com

Filed Under: Get Fully Funded
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