Telling a story without pictures

I heard a wonderful presentation recently about storytelling.  It’s entirely possible to tell a very compelling story without using pictures.  Instead, you paint a picture with the words you use.

To see what I mean, check out The Girl Effect.  www.girleffect.org.

Then think about what you see in your mind’s eye as you watched the video.

Cool, huh?

What stories can you tell about the work your nonprofit does that will paint such a vivid picture in your reader’s mind’s eye?

Details, details…

If you want to be a successful Fundraiser, you must pay attention to details.  No way around it.

Spelling a donor’s name incorrectly can instantly tear down any trust that donor had for your organization.  There’s often a perception that if you can’t handle the small things, you can’t handle the big things.

Here are a couple of details you may not have thought about, but need to be handled.

I received an invitation to an open house recently.  I was unfamiliar with the location, so I plugged the address into my GPS to get directions.  No such location.  The name of the street was misspelled on the invitation.  Luckily, I was able to guess at what the correct spelling was and get the directions.  Lots of people use GPS these days.  It’s a good idea to make sure you give a correct address on any materials.

I happened to be away from a computer when I received this invitation.  I had accessed my email with my phone and saw the invite, but couldn’t open it because it was included as an attachment.  My phone doesn’t open attachments.  If I had needed this information immediately, I would have been up the creek.  Lesson learned – include the information in the text of the email for people on the go.

I’m sure there are dozens of other places where we need to pay close attention to the details.  Please share your lessons learned with the rest of us.  Click on the comment link and tell us what you’ve learned.

5 characteristics of a winning email appeal

I’ve received a couple of email solicitations this week from nonprofits who are trying to urge me to make a last-minute gift.  And they’re very good.  Here’s what I like about them:

  • They’re short and to the point. 
  • They don’t drone on about how much the organization needs my help.
  • They tell a story about someone they serve.
  • They include a photo.
  • There’s a link to the website where I can make my gift.

Kudos to Knox Area Rescue Ministries for the best one I’ve seen this season! (Good job Angie!)