Involve everyone in fundraising

Whether they know it or not, everyone in your organization is part of the fundraising process.  So you may as well be purposeful about involving them.

From the person who answers the phone to the volunteer coordinator to the person on the front lines, everyone interacts with the public at some point.  This interaction gives an impression of your organization.  If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes.  If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially.  Put yourself in the donor’s shoes – how does the overall attitude of the nonprofit’s staff affect your interest in giving?

Train your staff (and volunteers) to look at everyone they interact with as a potential million dollar donor.  It’ll shift their perspective for the better!


Got a great fundraising tip??  Share it here for a chance to win a Kindle.  It’s just part of the launch of my new book “Get Fully Funded:  How to Raise the Money of Your Dreams.”  Catch all the launch party details at www.getfullyfunded.com/launch-party.

How you do the littlest thing really matters

Here’s a quick tip that I shared with a group that I worked with this week.  It’s about doing the best you can, no matter what you’re doing.

It comes from a quote that I learned from my business coach Fabienne Fredrickson.  Here it is:

“How you do anything is how you do everything.”

Simple, yet profound.  What it means is that if you are sloppy in one area of your work, you are probably sloppy in every area of your work.  If you are detail-oriented with one thing, you’re probably detail-oriented in everyting you do.

I use this to catch myself doing something I don’t really want to do, like taking shortcuts or procrastinating.  When I catch myself, I ask myself where else am I doing this?  There’s usually somewhere.

Take some time to think about this and how it might apply to you and your work.


We’re less than 2 weeks away from the official launch of “Get Fully Funded: How to Raise the Money of Your Dreams.”  In it, you’ll find all the tips, proesses, and worksheets to help you raise more money than you ever have before.  Stay tuned for more details!

Wanna be a fundraising rockstar?

Fundraising rockstars are people who get it.  They’re raising big money and rockin’ their nonprofit.  Their fundraising activities are solid, including how theu raise money online.

Did you know that most donors check out your website before they make a gift – whether they are giving on line or through the mail? A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not. Your website’s purpose is to provide an online resource for donors and prospects about the work your nonprofit is doing. You might also use it to recruit volunteers, communicate with clients, and more, but be sure that its main purpose is education about your mission and your work.

Your website does not have to be fancy. In fact, the simpler, the better. It needs to look professional, clean, and inviting.

Be sure that your website has all the information that someone might need to make the decision to give.  Here are some questions you should ask about your site to see if it is helping your fundraising efforts.

 1.      Does your web site represent you well? Does it tell a compelling, moving story (i.e., photos of people helped by your organization)?

 2.      When someone visits your site, can they find what they want easily?

 3.      What’s the call to action on your site? What do you want visitors to do?


Want more info about raising money online?  My workbook “Secrets to Raising Money Online” is part of a cool package you can get from the Fundraising Rockstars.  I’ve teamed up with Pamela Grow, Mazarine Treyz, and Desiree Adaway to bring you a complete package of information to help you become a FUndraising Rockstar.  Check it out at http://fundraisingrockstars.com/fundraising-rockstars/.