Whether they know it or not, everyone in your organization is part of the fundraising process.  So you may as well be purposeful about involving them.

From the person who answers the phone to the volunteer coordinator to the person on the front lines, everyone interacts with the public at some point.  This interaction gives an impression of your organization.  If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes.  If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially.  Put yourself in the donor’s shoes – how does the overall attitude of the nonprofit’s staff affect your interest in giving?

Train your staff (and volunteers) to look at everyone they interact with as a potential million dollar donor.  It’ll shift their perspective for the better!

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