Lessons Learned from a special event

I was talking with a client yesterday about an annual event her organization held recently.  Sounds like it went really well, but she could only see the mistakes.

As she relayed the details to me, I could see that the mistakes were visible to her and maybe other staff, but the rest of the guests probably had no clue anything wasn’t perfect.  This is often the case – we see the warts and we’re so critical of ourselves.

Seems like no matter how well we plan, there are always little things that could have been done better.  My best advice is to do a complete “lessons learned” on each event you hold.  Make a list of everything that went really well and everything that needs to be fixed next time.  Be sure to solicit this same info from a few others too – volunteers, staff, others who attended or worked on the event.  Write these down!  Don’t hold them in your head.  I promise you by the time this event comes around next year, you won’t remember. 

My advice to my client – create a timeline for the event that just happened, knowing what you know now.  Do your “lessons learned” activity.  Both in writing.  Then next year, pull out these documents and use them to plan for the event.  It’ll make your life loads easier!

By the way, my client estimates that there were more people in attendance at her event this year, they raised a bit more money than last year, and people who had attended for several years said it as the best one ever.  I’m thinking it was a successful event!  What do you think?

Going Beyond Expectations

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When it comes to donors and especially special events, it’s always a good idea to exceed their expectations.

I attended my niece’s graduation at Whitewater High School in Georgia this past Friday.  With over 400 students to graduate, I was expecting a long, dull evening.  What I got instead was a thrilling experience!  Four military fighters flew over as the school band finished the Star Spangled Banner.  The entertainment was incredible (they have some very talented kids!).  And the end of the evening was set off with fireworks.

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It really made me think about how nonprofits give donors a good experience.  What do we do to go above and beyond expectations?  What do we do that sets people talking, creating incredible word-of-mouth publicity for our organizations?  It’s not usually hard or expensive to do, but it does require some thought.

I challenge you to make your next event memorable for your attendees and your donors. Come back and let me know how it goes.

Special event thoughts for 2009

At my local AFP meeting today, we heard from a friend of mine who talked about special events.

Penny Behling of Dynamic Events and Management gave the group some things to think about when it comes to special events.  She said several things that stuck with me and I thought I’d share.

She said that with the economy, some corporate sponsors are not renewing.  But some are.  Don’t get scared and fail to ask.  Go ahead and make your sponsorship request.  With so many people being scared, now is a GREAT time to plow forward.  Now is the time to market your organization.

Evaluate your special events annually to see if there are some that you should discontinue.  Face it – some events are not worth the time and effort you put into them.

Always ask yourself “what can we do to make this event better?”  If you aren’t moving forward, you’re moving backward.

Penny and her business partner Wendy Witsoe run Dragon Boat racing in several cities across the Southeast.  It’s a cool event that raises big bucks for a couple of organizations.  How much?  Think $80,000+!

Want to learn more about Dragon Boat races and how your organization can benefit?  Check out the website at www.racedragonboats.com.