Great new book for understanding donors
August 26, 2008 by Sandy
Filed under General Fundraising
When you can anticipate the questions on your donor’s mind, you can be better prepared to provide the stories and facts that your donor really wants to know. Harvey McKinnon has just made it very easy for us to better understand our donors and what’s on their minds.
The 11 Questions Every Donor Asks takes you on a journey through the conscious and subconscious questions that are bound to pop into any donor’s head. From, “why me?” to “how will you measure results,” Harvey gives us not only the questions but easy to understand techniques to answer them and alleviate any fears the donor may have. 
This book is short and easy to read and includes lots of stories of real people and real situations. No matter what your fundraising experience, you’re bound to find a treasure trove of wisdom in its pages.
Get yours at http://www.contributionsmagazine.com/bookstore.html.
