Does your newsletter bring you the results you want?  Do you even know WHAT results you want?

So many small nonprofits complain that their newsletter doesn’t raise any money.  But they don’t design it or write it to be a fundraising piece.  If you want your newsletter to break even or better yet, raise money, here are some things you MUST include:

• A brief client story on the cover.  People love to read stories about others who have overcome adversity.

• Client- or program-focused articles. Leave out the pieces welcoming new staff, new Board members, and long bits about upcoming events.

• Your mission statement, Board list, staff list, and the address and phone number of your organization.

• reply envelope.

Remember that your purposeÂis to connect with your donor, let them know about the people you are serving, then ask them to support your work.