On March 31, I presented my first session at the AFP Conference in New Orleans. I shared what I know about fundraising with blogs to a hundred or so new friends. Here are some highlights from the presentation:
Nonprofits can use a blog to communicate, educate and separate (people from their money).
There are 3 simple steps to starting a blog: 1. Choose a platform (Typepad or WordPress). 2. Create a plan for promoting your blog. 3. Make a commitment to keep it going.
Don’t get overwhelmed at the thought of writing 3 or 4 blog posts each week. Keep your blog posts short (250 words) and make them interesting to your donors. Get help with writing if you need it (volunteer, intern, guest blogger, or virtual assistant).
Repurpose information for your blog. Use stories from old newsletters. Use information from email blasts. Summarize press releases.
Read other nonprofit blogs. Check out www.nonprofitblogexchange.blogpsot.com to find your favorites.
The best person to write the blog is the person who is most excited about it.
Want more? Download the PDF of my presntation.
Got a question about fundraising with a blog? Click on the comment link and post it so I can help.
Recent Comments