If you’ve ever dipped your toe into the pool of raising money through the mail, you know it’s not as easy as it first appears. It’s actually a complex strategy for fundraising with lots of details to think through.
There’s a new book available to help you navigate your way through a successful direct mail campaign. Written by me and Sandra Sims, it’s called 7 Essential Steps to Raising Money by Mail. It features an easy, step-by-step formula for crafting a successful fundraising letter, plus a swipe file of dozens of sentence starters for those times when you can’t find the right words. It also contains over 25 real sample letters from real organizations.
The book is available as an ebook for $24 and as a paperback for $27. Order yours here.
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