Tips to engage your Board in fundraising

Recently, I facilitated an Executive Director’s Roundtable and our topic of conversation was engaging Board members in Fundraising.  I think most of us would like to see more participation from Boards when it comes to raising money!

Here are some tips for helping them join in on the fun:

  • Set the expectation when you recruit new members that they will need to give a personal gift AND participate in fundraising. This will help you avoid a bunch of mess later on.
  • Be clear with Board members about what you want them to do. They aren’t mind readers.
  • Make it easy for them as much as you can. This will encourage more participation.
  • Give them the tools or training they need to be successful. Make sure they have a fact sheet about your organization and that they know a story or two that they can tell.
  • Help them find where they fit in. For those who don’t want to do direct Asks, ask them to make Thank You calls to donors. Or ask them to host dinner parties in their home to share with their friends about the good work your organization is doing.
  • And don’t forget to celebrate successes with them! Positive reinforment will help shore up their new skills!