I’ve had the “don’t panic” conversation many times lately. I’ve given encouragement and advised fundraisers to focus on the basics of relationship building. There’s no magic bullet to ensure the success of any of your fundraising activities. But there are lots of things you CAN do to improve your chances.
Katya’s Non-Profit Marketing Blog had a post recently that I think is appropriate for anyone worrying about fundraising today.
1. Don’t curl into a fetal position.
2. Set realistic goals.
3. Don’t abuse your existing donors.
4. Get online today.
5. Don’t undersell yourself.
6. Admit to donors that it’s hard.
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