Are you getting the most from your virtual real estate?

At the end of every email you send, you have space to put your name and other information.  This is prime virtual real estate!  Are you getting the most from it?

It’s very easy to create an email signature that automatically adds to the end of every message.  Outlook users can easily set one up.

Make sure to put these things in your email signature:

  • your full name
  • your title
  • business address
  • phone number
  • fax number
  • email address
  • web site
  • link to enewsletter signup page (if you have one)
  • links to you on Facebook and Twitter
  • any info about upcoming events

Since you’re sending emails all day long everyday, make them do a little marketing work for you.  And get the most from your virtual real estate!

On the spot marketing for nonprofits

Nancy Schwartz over at Getting Attention! has a great article about on the spot marketing.

One case study shows how a well-placed magnet can generate food donations for a local pantry. In rentals on Cape Cod, they put a magnet on the fridge letting people know that if they have leftover food when they leave, they can donate it to the food pantry. Love the idea!!

Read the story at http://www.gettingattention.org/my_weblog/2008/09/on-the-spot-mar.html.