My friend Nancy Schwartz is hosting her annual Tagline Awards.  Here’s the scoop:

Your nonprofit or foundation could be one of this year’s Getting Attention Nonprofit Tagline Award (a.k.a. The Taggies) winners!  And this year, for the first time, you can submit your organization’s program, fundraising campaign and special event taglines, in addition to your organizational tagline. So enter here now.

A strong tagline does double-duty—working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most basic, and effective, marketing tools, but a recent GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly.  This program is designed to help close that gap.

All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late 2010. It’s the only complete guide to building your organizational, program, fundraising or special event brand in 8 words or less—filled with how-tos, don’t-dos and models.

Please take 3 minutes now to enter your nonprofit’s taglines today while it’s on your mind. The deadline for entering is July 28.