Three great ideas to help you get the word out

Here’s a bit of info to help you get the word out about your organization from my fellow blogger Jason Dick from A Small Change.

 

Getting the message about your nonprofit out is one of the most important things you can do for your organization.  Here are a few things you can do to enhance what your nonprofit is doing.

Getting Started- Approach a local chamber of commerce and ask if you can present to them about your nonprofit.  Get to know the businesses in your community by co-hosting a networking event with the chamber at your building.  If you are a faith-based organization (or even if you’re not) talk to the pastor at a couple of local churches and ask if you can present to their congregation.

Growing the Relationship- Use the relationships you’ve built and keep track of them.  Ask new donors to come for a tour or a special event you are having.  Your volunteers are one of the best groups to advocate for your mission.  Ask your volunteers & board members to invite their friends to connect to your organization.

The Technological Advantage- There are countless ways to spread the message about your good work using the Internet.  Don’t try and do everything just do one or two things well.  Start a Facebook page or use the Causes application.  Go to Razoo.org and start a fundraising page.  Start a blog, this is a great way to regularly communicate and interact with those that want to remain close to your organization.

There are a lot of great causes.  Don’t be afraid to get creative be a little competitive. 

Target Your Message

It’s “Get the Word Out” week!  Here’s some advice from a former newspaper reporter turned grant writer and all around do-gooder Penny Behling.

 

Getting the word out is more than merely a mass message to people; it is a strategic public relations opportunity. There are vast numbers of communication avenues to voice your cause, but attention spans are shorter and your message must be streamlined and focused.

 

The key to discovering how to structure your information – which should be virtually the same conceptual message and tailored for each market – is to know your audience. If you don’t know who you’re communicating with, how would you know what to say?

 

Each time you communicate with any prospect, consider crafting a piece that prompts action. Determine what you want the person to hear that would make them want to act.  What is it that makes you act on behalf of your cause? Make your passion their passion.

 

Penny Behling is a partner in Dynamic Events & Management, LLC

She and her business partner stage dragon boat races and festivals for nonprofits.  It’s a pretty cool thing! Check out the website at www.racedragonboats.com.