Nonprofit Fundraising Articles & Tips
I heard a wonderful presentation recently about storytelling. It’s entirely possible to tell a very compelling story without using pictures. Instead, you paint a picture with the words you use.
To see what I mean, check out The Girl Effect. www.girleffect.org.
Then think about what you see in your mind’s eye as you watched the video.
Cool, huh?
What stories can you tell about the work your nonprofit does that will paint such a vivid picture in your reader’s mind’s eye?
I saw this in an email recently from Jerry Panas and the Institute for Charitable Giving. I found it very compelling and hope you do, too.
“There was a blind man who sat down on a sidewalk beside a beautiful city park to beg from those who passed by. It was a lovely day in early May.
On a piece of cardboard, he crudely wrote in chalk, ‘I’m blind. Please help me.’ He set his hat in front of him. By noon, he had collected only a few pennies.
A businessman, walking to lunch, peered at the meager offering the blind man had received. The businessman stopped long enough to write another chalk message on the backside of the cardboard sign, and then continued on his way.
The blind man held the new message for others to see. Then something strange happened. The blind man’s hat quickly filled. After lunch, the businessman returned and remarked on the difference.
‘What did you write on my sign?’ asked the blind man.
‘The same thing you wrote,’ replied the stranger, ‘but with a few different words.’”
You may wonder what were the words the businessman wrote.
IT’S SPRINGTIME AND I WON’T BE ABLE TO SEE IT.
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