One of the most powerful ways you can thank a donor is to send a hand-written thank-you note. Almost no one does this anymore and it will really set you apart.
Jerry Panas wrote recently
“Think back to when you were a kid. Remember how excited you were to receive a handwritten note or a letter from relatives and friends. Most of us have saved special ones over the years.
There was something about the pen strokes, the crossed-out mistakes, smiley faces, and knowing that time was taken to write especially to you. It meant you were important to the writer.
Although many think we’re too busy to read (and certainly write) hand-written notes, it’s no different for us as adults. Everyone likes to feel special.”
If you’re tight on time, I suggest you write hand-written notes to your top 10 donors once a quarter. It’s a great way to let them know you appreciate them.
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